So firstly, what is a QR Code?
A QR Code, or Quick Response Code, is essentially a two-dimensional bar code that stores anything from website addresses, URL’s, business information on media such as magazines, signs, buses, business cards, t-shirts….. Anything that you can print on you can put a QR Code on.
They are designed to be read by Smart Phones (iPhone, Blackberry, Android), by taking a piece of transitory media and putting it into your phone via free QR Scanner Apps. They are much more useful and practical than the standard bar code simply because they can store more data and instead of needing a chunky bar code scanner to read them customers can simply use their Smart Phone!!
How To Get the Scanner
It literally takes about a minute for you to download a FREE QR Scanner App to your phone. It’s as simple as going to the App Store on your phone.
QR Codes To Benefit Your Marketing
The use of QR Codes in your business marketing is unlimited not to mention extremely cost effective with a huge ROI if used correctly. We have our QR Code containing our business details placed in all our directories over the internet; we have them on our business cards and all over other marketing paraphernalia that is distributed throughout the market. You can use any URL so it is possible to have many different marketing campaigns at once if you are targeting different markets.
How Will Google See The Codes?
At this stage Google doesn’t see the information that is in the QR Code, therefore will not use the information to aggregate towards the SERP’s. However they are indexing your images. So what that means is they are still in Google but they might not necessarily appear when people are searching for your business, unless you are tagging the images correctly on your website with your information. We are confident that Google will be on board with QR Codes soon enough and be able to decipher the information in them to index in their SERP’s.
Ideas On How To Use The Codes
Regardless of how big or small your business you can use the QR Codes in a number of ways. You can use them to place with each product on your website containing all the information with a number to call. Add them to your business cards so it is easy for people to add you to their contacts in their phone, Offer Details such as a coupon, Event Details including on any ticketing, Competition Details, Social Media pages, Link to Videos… the opportunities are endless!!
Here is an example of how Starbucks uses QR Codes in their marketing!
Starbucks QR Code
For more information about QR Codes and online local marketing strategies, Contact Us today to find out how Find Your Places can assist your business with it’s local marketing efforts using QR Codes!
Please Note: Find Your Places is boutique and exclusivity applies. We only work with those businesses that we feel we can help leverage through our marketing techniques. We also only work with 3-5 businesses in each given category. So please make sure to contact us to see if we are at capacity with your particular business Industry so we can start working on a marketing package exclusively for you.
